Question 1

What is Sontai?

Accepted Answer

Sontai is a fully managed reporting service that delivers automated KPI dashboards for FMCG and consumer goods businesses. We bring together data from systems such as sales, finance, ERP, Retailer or Category EPOS and e-commerce platforms, turning it into clear, real-time insights so teams can make faster, smarter decisions without manual reporting.

Question 2

Who is Sontai designed for?

Accepted Answer

Sontai is designed for FMCG and consumer goods companies that rely on regular reporting across sales, marketing and finance, especially where data is spread across multiple systems and reporting takes too much manual effort.

Question 3

How is Sontai different from BI tools like Power BI or Tableau?

Accepted Answer

Sontai is built on proven BI technology, including Microsoft Power BI, but delivered as a fully managed service rather than a DIY tool. Traditional BI platforms require in‑house expertise to build dashboards, manage data models and maintain reports. With Sontai, we handle the setup, integrations and ongoing maintenance, so your team gets reliable KPI dashboards without becoming data specialists.

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