Your Questions about Sontai, Answered.

Sontai is a fully managed business reporting platform that delivers automated KPI dashboards for FMCG brands. We turn your sales, retailer, and operations data into clear, actionable insights without any manual reporting.

Sontai supports FMCG manufacturers, distributors, and suppliers who need fast, reliable visibility across retail channels, product lines, and territories.

We automate your weekly and monthly reports from sales performance, finance, category, promo tracking, marketing and RGM. So your teams spend less time on updating manual spreadsheets and more time acting on insights.

No. Sontai is fully managed. We handle data integration, dashboard creation, and ongoing maintenance for you.

Yes. We optimise dashboards around your specific requirements, so you get dashboards and reports that fit around your business and what you need to know to drive growth.

Sontai is cloud-based with enterprise-level secure hosting, encrypted connections, multi-factor authentication and controlled user permissions. Each user sees only the data they have access to.

Read more about our platform security HERE.

Most clients are fully live within weeks, not months. Our experience in delivering dashboards means that you can get up and running quickly.

Typical FMCG dashboards that Sontai build and manage include:

• Retailer Category performance

• SKU-level sales insights

• Promotion and campaign tracking

• Distribution and availability reporting

• Demand forecasting and supply visibility

• Territory / field sales performance

• Revenue Growth Management (RGM) Reports

If you have a specific requirement, then talk to us today.

Yes. We automate data refreshes so your sales, stock, and retailer performance insights are always up to date.

We integrate with EPOS feeds, distributor systems, spreadsheets, ERPs, CRMs, and more.

You can see our full list of data integrations HERE.

Yes. Sales, supply chain, category teams, and leadership can each have tailored access based on their roles. There are no user fees, so all teams can be added for no additional cost. You can also add external partners if you wish.

Ongoing support, maintenance, KPI updates, and data pipeline management are all included in monthly fees, meaning that we worry about all the technical bits so you don't have to.