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The Complete Guide to Managing Multi-Channel Sales with Sontai

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Sales channel reporting is crucial for businesses that sell products across multiple online and offline channels. Without a consolidated view of sales data, it's impossible to accurately track performance and identify areas for improvement. However, compiling reports manually from each channel is incredibly time-consuming and prone to human error.

Multi-channel selling introduces many complexities that make sales reporting difficult. Companies may sell through ecommerce platforms like Shopify, online marketplaces like Amazon, brick-and-mortar stores, pop-up shops, social media, and more. Gathering sales data from all these sources into one cohesive report is a major challenge.

This is where Sontai comes in. Sontai is a sales reporting and analytics platform built to consolidate data from all sales channels into a single source of truth. With Sontai, businesses eliminate manual reporting and gain visibility into sales performance across channels with automated, real-time reports and dashboards. By centralising sales data, Sontai empowers smart, data-driven decisions.

The Challenges of Managing Sales Channels

Businesses today face immense complexities when it comes to managing their sales channels and getting a consolidated view of performance. With the rise of ecommerce, many companies now sell through platforms like Shopify, WooCommerce, and Amazon. While these online channels expand reach, they also create data silos that make reporting difficult.

On the offline side, businesses deal with point-of-sale terminals in brick-and-mortar stores and sales made through invoices. Without a centralised system, sales managers and business leaders end up manually compiling data from each channel to try and make sense of the full sales picture. This fragmented process is time-consuming, prone to human error, and makes data-driven decisions almost impossible.

What's needed is a unified sales reporting system that can seamlessly pull in transaction data from all online and offline channels. This would provide a single source of truth that gives full visibility into sales performance. Automated and real-time reporting eliminates the need for manual data consolidation. With holistic insights, businesses can better optimise their sales processes, identify growth opportunities, and maximise profitability across channels. The right reporting solution turns sales data from a burden into an invaluable asset.

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Benefits of a Consolidated Sales Report

A consolidated sales dashboard report provides businesses with a holistic view of their sales performance across all channels in one centralised location. This unified perspective is extremely valuable, as it eliminates the need to manually compile data from different sources.

With a consolidated sales report, companies have a single source of truth for evaluating sales. There's no more guessing or trying to reconcile numbers from separate ecommerce platforms, point-of-sale systems, accounting software, etc. All the data is integrated into one system, painting a complete picture.

In addition to the visibility benefits, automating sales reporting also saves time and money. Manually creating reports is tedious and error-prone. The process requires dedicated resources and can take away from more value-adding tasks. A platform like Sontai streamlines report generation with scheduled, customised reports delivered through a simple dashboard. This efficiency allows staff to focus less on reporting and more on critical business needs.

Overall, a consolidated sales report provides the visibility needed to make better decisions through unified data, a single source of truth, and automation that drives productivity. Companies that leverage centralised reporting will gain key advantages in managing their omnichannel sales strategy.

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Introducing Sontai

Sontai is a powerful sales reporting platform designed to consolidate data from all your sales channels into one centralised system. With Sontai, you can easily bring together sales data from various online stores, marketplaces, point-of-sale terminals, and even manual invoices into unified dashboards and reports.

The key benefit of Sontai is its ability to integrate data from virtually any system you use to manage sales, whether it's Shopify, WooCommerce, Zettle, Amazon, Xero, QuickBooks, Sage, or your own custom platform. The platform has pre-built connectors to extract data from these systems automatically on a scheduled basis.

Once the data is in Sontai, provides a suite of prebuilt dashboard views that require no technical knowledge to get up and running, giving you reports and graphs to monitor your key sales metrics. These dashboards can provide your business with insights into sales, orders, customers, products, and more. The dashboards update automatically as new data flows in, giving you real-time visibility.

Sontai eliminates the need for manually compiling reports from all your disparate systems. The platform's data integration engine does the heavy lifting, while the dashboards and reporting let you focus on analysing the data and taking informed actions to improve results. With a unified view of sales across channels, you can spot trends, compare performance, and optimise your operations.

Key Features of the Sontai Platform

The Sontai Platform provides several key features to help businesses consolidate and monitor their sales data effectively:

Controlled Access and Security - Sontai allows administrators to set up user accounts and control access to sensitive sales data. User permissions can be configured to restrict data visibility as needed. The platform also utilises encryption and other security measures to protect your data.

Unlimited User Access - There are no restrictions on the number of users who can access the Sontai dashboard. All employees can view sales reports, with access controlled by the admin. This ensures the whole team stays updated.

Automatic Updates - The Sontai dashboard updates your data automatically. There is no need to manually refresh reports, ensuring you always have an accurate view of performance.

Accessible from Anywhere - The web-based Sontai dashboard can be accessed on any device, from anywhere with an internet connection. Users can view sales data on the go from mobile devices or remote locations. Real-time access empowers data-driven decisions.

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Sontai's Ecommerce Integrations

Sontai offers seamless integrations with all major ecommerce platforms to enable real-time data flows. This allows businesses to monitor sales performance across multiple online stores from one unified dashboard.

For Shopify and WooCommerce stores, Sontai can connect to these platforms in a couple of clicks and pull out products sales and more. Key metrics like order value, products sold, and revenue get streamed into Sontai automatically without any manual exports or uploads needed. Store owners gain full visibility into which products are selling best across their online stores.

Sontai also provides integration with Amazon Seller Central and Amazon Vendor to import your Amazon sales data into the consolidated dashboard. Orders placed on your Amazon store can be seen alongside your other sales channels. This gives sellers the ability to make data-driven decisions to optimise their Amazon presence.

With Sontai's robust ecommerce integrations, businesses can eliminate the need for manually compiling reports from different platforms. All your online sales data is unified into a single source of truth that updates continuously.

Sontai's Point Of Sale Integrations

Sontai seamlessly integrates point-of-sale (POS) data to provide visibility into offline, in-store sales. This allows retailers to view sales data from brick-and-mortar locations alongside their online sales channels.

By consolidating POS data, Sontai delivers insights into key metrics like total revenue, sales by product, sales by location, and more. Retailers can clearly see their highest and lowest performing products at a glance.

With a unified view of both online and offline sales channels, retailers using Sontai can make data-driven decisions to optimise their business operations. Accurate POS data leads to better inventory management, improved staff planning, and ultimately higher revenues.

Sontai's Accounting Integrations

Sontai seamlessly integrates with popular accounting software like QuickBooks, Xero, and Sage. This allows the platform to sync key sales data directly into your accounting system, eliminating manual data entry and reducing errors.

The automated sync ensures your sales reports are always up-to-date with your latest invoices. Sontai can pull invoice line items to consolidate with your sales transactions from all channels. This gives you a clear picture of your true profitability across the business.

With Sontai's compatibility with accounting platforms, finance teams can seamlessly incorporate sales data into their workflows. The platform bridges the gap between sales and accounting - two critical departments that rely on shared data. Overall, Sontai's accounting integrations lead to greater accuracy, productivity, and insight.


Managing sales across multiple online and offline channels can be extremely challenging without proper reporting and visibility. As discussed, a consolidated sales dashboard provides numerous benefits by giving businesses a single source of truth.

With Sontai's platform, companies can easily bring together data from all sales channels into insightful reports and dashboards. Key capabilities like automatic data integration, customisable metrics, and controlled user access make Sontai an ideal solution.

By leveraging Sontai for consolidated sales reporting, businesses can optimise decisions, reduce costs, and drive growth. The unified view of channel performance helps identify issues and opportunities.

To learn more about streamlining multi-channel sales reporting with Sontai, visit today. See for yourself how a consolidated sales dashboard can transform your business operations and reporting. Book a demo now to experience the platform's capabilities first hand.


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